ATEQ USA, Livonia, MI- ATEQ has promoted Heidi Franklin to Director of Marketing and Human Resources to oversee the growth of ATEQ’s brand and its people. Formerly the Marketing Manager, Franklin will now be in a leadership role handling HR activities for ATEQ USA as well as building a team to assist with ATEQ’s Industrial and Aviation Marketing activities in North America. She has been assisting with HR tasks for several years and has been a key member of ATEQ North America’s Leadership Team.
“I am honored to be in this new leadership position that allows me use my people skills and marketing skills to share ATEQ’s global vision. ATEQ has a lot of talented people and is growing quickly. This role gives me a front row seat in the journey of taking ATEQ to the next level.” says Franklin.
This position will foster the growth and development of ATEQ’s size, footprint, revenue, brand awareness, market share, knowledge, team spirit, and the professional growth of the individuals in the company. Franklin will be working closely with the CEO and the global marketing team to align ATEQ’s vision, tools and materials by implementing strategies to achieve ATEQ’s local and global milestones.
“Heidi has truly been an asset to the marketing department across all divisions at ATEQ. She plays a key role in how the divisions communicate internally as well as externally to ATEQ customers and partners,” said Eri Muca, Global Aftermarket TPMS Manager. “I’ve known Heidi for over five years and since the first day we met, she’s always been a team player. She’s been great at bringing the team together and making sure we work effectively and efficiently. Heidi has always been one to uphold ATEQ core values and that will continue into her new role in HR. I know Heidi will continue to excel in her roles in both human resources and marketing and I’m excited to see her take on this exciting opportunity.”